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Reducing distractions with quiet notification requests

Reducing distractions with quiet notification requests

Earlier this year, we met with users to understand how they felt about permissioned web features, such as requests to send notifications or access the camera or microphone. The individuals we spoke with made it clear they find notification requests bothersome and distracting—except when they don’t.

These users were typically bothered if they couldn’t understand the value of notifications from a given site, or if the prompt appeared immediately upon visiting the site. However, many of these same users want or even depend upon notifications from a site that’s important to them: for example, meeting alerts from a calendar web app or updates from their favorite media subscriptions.

Because we know that notifications are a key part of valuable web app scenarios, we continue to invest in a great end-to-end notification experience with open source collaboration on improved integration with the Windows 10 Action Center. As part of this investment, we recognized an opportunity to improve upon the notification request experience.

Quiet notification requests

Beginning with Microsoft Edge 84, we’re introducing support for a new notification request experience called quiet notification requests. This experience is currently enabled by default for all Microsoft Edge users, but users can turn off the “Quiet notification requests” setting at edge://settings/content/notifications if they prefer.

With quiet requests enabled, site notification requests made via the Notifications or Push APIs will appear as a bell labeled “Notifications blocked” in the address bar, as opposed to the typical full flyout prompt.

This treatment reduces the prominence of notification requests so the user can stay focused on their current task, but keeps the request at a noticeable location in the UI. If the user wants to subscribe to notifications, they can click the “Notifications blocked” bell icon and accept the request:

Planned updates

We’ve opted to turn on this setting by default for users in Microsoft Edge 84 due to high volumes of user feedback around unwanted notification subscriptions; we hope quiet notification requests will help reduce unintentional subscriptions.

As we found in our user research, however, there are some scenarios where notification requests are particularly welcome and may warrant the full prompt. We’re currently exploring turning on the full flyout prompt when data suggests users find a given site’s notification request valuable. Users would be able to keep the quiet notification requests experience for all sites if they prefer. Stay tuned for updates!

In addition to the notification request experience, we’re also improving notification reception and interaction experience. We found that many users were frustrated by “high priority” Toast notifications set with the requireInteraction member, as these notifications never disappear without user interaction. Starting with Microsoft Edge 85, these notifications will now auto-dismiss in Windows Action Center after 25 seconds. Stay tuned to our upcoming blog for more details on this and other improvements.

Best practices: providing a great notification request experience

While web developers don’t have control over the browser UI for permission requests, carefully crafting the moment you make this request can have a positive impact on your users’ experience and engagement with your site. We’d recommend the following best practices:

Please share your feedback

We’d love to hear your thoughts on quiet notification requests and permission requests in general.  If you run into any issues or have any feedback, use the in-app feedback button (or Alt+Shift+I). You can also reach out to us on Twitter.

Thanks for your feedback, and please stay tuned for updates on notification request experiences!

– Melanie Richards, Program Manager, Microsoft Edge
– Lillian Kravitz, Program Manager, Microsoft Edge
– Ryan Cropp, Software Engineer, Microsoft Edge
– Jungkee Song, Program Manager, Microsoft Edge

 

The post Reducing distractions with quiet notification requests appeared first on Windows Blog.

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