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The Essence of Sprint is Speed

The Essence of Sprint is Speed

We’re living in interesting, albeit challenging, times. This year set a new standard for change that saw both our professional and personal lives transformed almost overnight. The global pandemic has fueled a radical departure from established initiatives, bringing the rate at which businesses are able to adapt and respond even more sharply into focus.

The message is clear: Speed will be key for modern organizations that not only want to survive – but thrive – in the future.

Digital Is Table Stakes – Speed Is the Differentiator

At this point, it’s fair to say that every business is a digital business. Going digital is no longer an option, but a critical factor to meeting consumer expectations. But beyond simply delivering digital services and goods, companies have to ensure they give customers a great experience.

Today’s consumers have a low tolerance for poor experience – we try a new app once, maybe twice, and then abandon it if it fails to work or doesn’t generate the value we expected. In fact, one in three customers say they would drop a brand they love after just one bad experience.

As a result, IT departments are under constant pressure to churn out new features and ensure reliable, stable, and consistent performance. More than half of consumers now place higher value on their digital interactions with a business than their physical interactions.

Development speed benefits companies in more ways than just one:

But despite all the evidence, many organizations still struggle to increase velocity and move faster. I believe that speed is typically inhibited for three reasons: teams are battling fatigue, tools lack automation, and technology architectures are too complex.

Let’s dive a little deeper into how these three factors hinder speed and our recommendations on how to deal with them.

Reason #1: Teams Are Tired

Now, more than ever, applications have become the most important asset of the modern enterprise – and your digital talent now has a lot of responsibilities on their shoulders. Developers are the core engine driving the business and it’s important to take good care of them. The intensity and repetition of today’s agile development methodologies can easily lead to fatigue and eventually burnout, severely impacting productivity and performance.

To improve release velocity and combat fatigue, companies should:

Reason #2: Tools Lack Automation

If developers are the engine driving the business, DevOps is the transmission helping to direct the speed of code and orchestrate the entire lifecycle of an application. And while the majority of organizations are already implementing DevOps in some shape or form, there is still a huge disconnect between the final vision and the actual implementation. Most teams struggle to deal with increasingly complex deployment strategies, lack of tool connectivity, and lack of true automation to facilitate a fully functioning CI/CD pipeline.

To tackle automation roadblocks, companies must:

Reason #3: Technology Is Increasingly Complex

With developers as your engine and DevOps as your finely tuned transmission, you now need to build the rest of the vehicle. But are you building a van or sports car? An SUV or family sedan? Different vehicles have different purposes.

To stretch the analogy even further, you want to avoid rebuilding your engine and transmission every time the business requires a new application (vehicle) to drive a digital experience (purpose). You need an engine and transmission that’s easy to adapt.

Adaptability is key when facing a new challenge or crisis. The biggest challenge to adaptation is complexity – something most organizations have in spades. For instance, according to F5’s latest research, 90% of companies are using multiple clouds, an average of 2.5 per organization. Over half report making hosting decisions on a per‑app basis. It means that when major disruptions hit, the majority of companies are unprepared.

Case in point: businesses that were able to rapidly adapt their plans in response to COVID‑19 are thriving while others continue to fight for solid ground.

To promote adaptability, companies need to:

Reach Full Velocity with NGINX

The new normal is already here, but are you prepared for the next normal?

We anticipate that 2020 is just the beginning of a new and uncertain digital world, and our mission is to help our customers and community reach their business goals at the highest possible velocity. Here’s how.

Whatever you’re building next, NGINX is ready to help you achieve the speed you need to arrive at your next destination.

Stay tuned for more key insights and exciting announcements at NGINX Sprint about how we can help you move faster. We’ve got great things planned for the future, and we’re looking forward to sharing them with you.

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