NGINX Plus Helps Ecommerce Vendors Improve SEO Results tl;dr With NGINX and NGINX Plus, you can change your site architecture as needed without suffering SEO penalties. The high performance of NGINX, and its easy‑to‑implement rewrite rules, make it simple to point existing URLs to new page locations. In addition, powerful rewrite rules and other NGINX features make it easy to move to HTTPS, which increases user confidence in your site and gives you an SEO boost. Problem Search engine optimization – SEO – is a concern for all sites. The lessons in this blog post apply, to some extent, to anyone managing a site. But SEO is even more of a “do or die” concern for ecommerce sites, large and small. Showing up on the first page of Google search results for relevant products – preferably at the top – is crucial for all online [ more… ]