A complete user acquisition & engagement platform
A complete user acquisition & engagement platform With so many apps getting published to the Windows Store daily, it can be a challenge to attract and acquire new customers. Successful developers use various channels to spread the word about their apps, such as Facebook, Twitter, popular blogs or Windows Dev Center’s own “Promote your app” feature. We’ve grown this solution over the past two and a half years, evolving it into a complete platform with machine-learning algorithms to maximize user acquisition and engagement campaign ROI. Major milestones during the user acquisition & engagement platform journey Our platform now lets you use objective-driven ad campaigns, where you can choose to acquire more customers or re-engage with your existing customers. With the recent launch of Universal campaigns, your app can get in front of customers interacting with Microsoft premium surfaces such as [ more… ]
