How Not to Lose Your Customer in 3 Seconds We have made the claim many times before, but it’s as true as ever: in our increasingly digital world, every company is now a tech company. We spend an average of 6 hours online every day, almost a third of our waking hours. And we expect instant page loading and responsiveness from the sites we visit – Pingdom found that 90% of users were willing to wait 3 seconds for a site to load before abandoning it, but that number dropped by nearly half in just 3 more seconds. All this makes it more critical than ever for companies to get the digital experience right for their customers. When they do, however, the benefits can be huge; consumers are happy to spend at least 15% more for goods on a site that provides a seamless online experience. [ more… ]