How to Manage Sudden Traffic Surges and Server Overload
How to Manage Sudden Traffic Surges and Server Overload For many retailers, the COVID‑19 pandemic changed where and how their customers shop for the holidays. Locked out of brick-and-mortar stores, shoppers flocked to online retailers more than ever before, spiking e‑commerce sales to $189 billion in 2020, a 33% increase over 2019. With fewer than six months standing between retailers and this year’s holiday shoppers, we’re revealing several ways you can leverage NGINX and prepare for sudden traffic spikes. Step 1: Know Where You Stand Against Your Competition Before making changes to your stack, it helps to know just how much you need to maximize your “Cyber Season” performance to thrive instead of just survive. Start by collecting data about the performance of competing websites. Time to load a page is probably the most important metric – many of today’s impatient users abandon a [ more… ]