The people behind Windows 11: Using psychology, familiarity and inspiration to create widgets
The people behind Windows 11: Using psychology, familiarity and inspiration to create widgets Before moving to Seattle with her husband seven years ago, Priya Chauhan had never worked in digital design. She came from the print publishing world, where she worked on children’s books, coffee table books, travel guides, catalogs, window display posters, chocolate and biscuit tins and all kinds of seasonal marketing. If you lived in London at that time, you probably saw her designs throughout the city and in magazines. But once she started working for Microsoft five years ago, she entered a fast-moving space where she could make global impact. (The first time she used a PC or Windows was her first day at the company. Now she only uses PCs and Windows.) Chauhan started on services and store fronts, then Microsoft Rewards. Then she moved to the Windows team. As a designer working on a new, signature feature for Windows 11 – widgets – she measured success by one thing: how it could make [ more… ]