Announcing Microsoft’s Ad Mediation Service
Announcing Microsoft’s Ad Mediation Service In-app advertising continues to represent over one-third of the revenue that developers make from writing apps for the Microsoft Windows platform. As part of our continuous commitment to maximize developer monetization through ads, today we are excited to announce Microsoft’s ad mediation service, a federated cloud based ad mediation service designed to help app developers maximize their ad revenue. The ad mediation service along with the Microsoft Advertising SDK are the two key components of Microsoft’s new ad monetization platform that dynamically optimizes ad network configurations to drive the highest yield for the developers and deliver innovative ad experiences for consumers. Microsoft’s ad mediation service is now available to all developers through the Dev Center. This service enables developers to maximize their revenue by serving ads on their application. The service works with a variety [ more… ]