NEWS

Go Universal! Now your ad campaigns can reach users across Microsoft premium surfaces like MSN, Outlook and Skype Here’s your New Year’s gift from Windows Store team. The “Promote Your App” ad campaigns that delivered ad creatives in other apps in the Windows eco-system just got a major update. We are happy to announce the launch of universal campaigns that will deliver your ads across Microsoft premium surfaces such as MSN.com, Outlook.com, and Skype, as well as games like the Microsoft solitaire collection. Why should I use universal campaigns? The first and the most important reason is wider reach. Microsoft premium surfaces such as MSN, Outlook, Skype and Solitaire collection are used by millions of users daily, and now your ad campaigns have a chance to showcase your awesome app when they interact on these surfaces. Second, your ad campaigns [ more… ]

Introducing WebRTC 1.0 and interoperable real-time communications in Microsoft Edge We’re excited to announce the preview availability of the WebRTC 1.0 API, and support for the H.264/AVC and VP8 video codecs for RTC in Microsoft Edge, enabling plugin-free, interoperable video communications solutions across browsers and platforms. These features are enabled by default in Windows Insider Preview builds starting with last week’s release, 15019, and will be in stable releases beginning with the Windows 10 Creator’s Update. Background and Object RTC Microsoft Edge introduced support for ORTC beginning in EdgeHTML 13 (Windows 10 version 1511), providing the initial foundation for real-time communications in Edge. Our priority with the WebRTC 1.0 API support is to provide interoperability with legacy implementations on existing websites, which leverage the WebRTC API as previously deployed in other browsers. Our WebRTC 1.0 API implementation provides support for [ more… ]