NEWS

Customer segmentation and push notifications: a new Windows Dev Center Insider Program feature We’re excited to announce that we’ve added a new customer segmentation and push notifications feature to the Windows Dev Center Insider Program. To try it out, you’ll need to join the Dev Center Insider Program if you haven’t done so already. Then, get started with an overview video to see detailed steps on how to create segments and push notifications. With this feature, you can quickly create custom notifications to send to your app’s customers—all of them, or to only a selected segment that meets the criteria you define, like demographics and purchase status. Customer segments and notifications can be used to encourage desired actions (like buying something) or for loyalty and retention campaigns, maximizing cross and up-sell opportunities, identifying product differentiation strategies and discovering what each [ more… ]

HP unveils a new class of Windows 10 gaming devices After announcing the OMEN by HP portfolio back in May, HP Inc. unveiled a new class of Windows 10 gaming computers today at their event in New York City and has them in display at Gamescom (HP Stand #A053, Hall 9.1) in Germany. The new OMEN X Desktop, OMEN X by HP Curved Display, OMEN by HP with SteelSeries accessories and the OMEN 17 Laptop are all built for you to have the ultimate PC gaming experience. Let’s take a look at these new and re-designed devices: The new HP OMEN X Desktop with Windows 10 The new OMEN X Desktop is a fully customizable, powerful desktop for the gamer who wants the best performance, thermal management and cutting-edge design. This desktop is built with a revolutionary thermal management solution, [ more… ]

Recap: The Future of Gaming on UWP – GDC Europe Twitter Chat This year’s Game Developers Conference Europe (GDC Europe) proved that there’s a lot to be excited about if you’re a Windows game developer. Play Anywhere, Xbox’s Project Scorpio, ID@Xbox – those are just a few of the ways Windows and the Universal Windows Platform (UWP) are making it even easier to build an amazing game with the most advanced features and, most importantly, get people playing. Alex Teodorescu-Badia, Senior Product Manager for Gaming, Windows Developer Platform, hosted a session about the future of UWP gaming at the event. For those who couldn’t attend in-person, Alex answered questions in a Twitter chat after the session ended. There, he provided a peek into Microsoft’s plans and roadmap for building the best place for indie game developers on Windows devices including [ more… ]