A small business dreams big with help from Microsoft Store
A small business dreams big with help from Microsoft Store At the height of the pandemic, when the ongoing economic downturn challenged businesses everywhere, two young women in Seattle did the unthinkable: They opened their own store. Was it crazy or brave? Definitely a little bit of both, say Kaitlin Uemura and her business partner, Kaitlin Madriaga. It’s been a whirlwind few months since the pair opened Sairen, a small boutique selling clothing and accessories in the city’s International District. They’ve had to deal with vandalism, slow foot traffic and a fitful economic recovery, but they’re pursuing a dream and growing it a little every day, betting that in the end, the risks will be worth it. Microsoft Store celebrated National Small Business Week in May by partnering with Sairen, providing its business consultation service and a range of software and devices to help Uemura and Madriaga streamline operations and free up time to be [ more… ]
