Project Rome: Driving user engagement across devices, apps and platforms
Project Rome: Driving user engagement across devices, apps and platforms Overview Recently there has been a dramatic shift in the way users use their devices. Rather than substituting new devices, users are using additional form factors like phones and tablets, alongside their PCs; many consumers live in a heterogeneous environment (interact with multiple platforms). In the past, form factor drove distinct types of behavior differences among consumers. However, this is no longer the case as multi-device consumers conduct all their activities across all their devices. Consumers also want to be able to use whatever screen is available independent of where the input comes from. As users purchase more apps and devices, they naturally expect their lives to become better – simpler, more enjoyable, more productive. However, suddenly, these users are faced with some harsh realities where each device has a [ more… ]
