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Monetizing your app: Use interstitial banner as fallback for interstitial video Do you show ads while loading your app or between levels of your game (also known as interstitial ads)? Microsoft Advertising now offers interstitial banners as an option for ads in your app. Interstitial ads have a higher monetization value, but have a lower fill rate in many markets. You can choose to use an interstitial banner when a video ad is not available. Another option is to request both a video ad and an interstitial banner ad and show whichever ad is ready at the time of loading the app. The code below is an example of how you can show either a video ad or a banner ad – whichever is ready first for you to load your app. Add this to the cs file of the [ more… ]

A week with Microsoft Edge: Get started with the browser designed for Windows 10 Today, we’re kicking off a series of videos and blog posts to introduce you to the best of Microsoft Edge – the faster, safer browser designed for Windows 10. We’ll be publishing a new video and blog post every day this week to share tips and tricks for making the most out of your browsing experience with Microsoft Edge. First up, we’re introducing you to Microsoft Edge and sharing tips on how to get started. Since the release of Microsoft Edge in 2015, Microsoft Edge has been steadily improving to offer competitive performance, security, and expanded functionality. Just last week, we began to roll out the latest version of Windows 10: the Windows 10 Creators Update. With the Creators Update, we’ve added new features that help [ more… ]