Legendary partners with Microsoft HoloLens to connect fans with their favorite characters Legendary operates on the cutting-edge of technology in the movie industry, always looking for new ways that technology can help push the bounds of storytelling. They relentlessly knock down the barriers between stories, characters, and the people who love their movies. In the increasingly competitive world of branded entertainment, companies are looking for ways to make their content stand out and be noticed. “Microsoft HoloLens lets us bring characters from the worlds we create into the real world,” says Emily Castel, Chief Marketing Officer at Legendary. “Our fans get to interact and have fun with our characters in a completely new way, giving them a unique experience they can share with their friends through video and social media. This is exciting for us, and for the creators we [ more… ]