Gen-trepreneur Z is making its mark on the future of small business
Gen-trepreneur Z is making its mark on the future of small business How Gen Z is flipping the career paradigm on its head and navigating the entrepreneurial world independently. The data featured in this post is from an internal study, the “Small Business State of Mind” report, commissioned by Microsoft Corporation in April 2022 and conducted by Wakefield Research. In 2021 alone, Americans submitted over 5.4 million applications[i] to start a new business. With the U.S. experiencing a small business boom, Gen Z, the generation known for bucking traditional paths, is shaping its future. They’re showing us their entirely unique perspective on work and success and shaking up the world as we know it with their social media prowess, value of self-expression and heightened social consciousness. With 62% of Gen Zers[ii] indicating they have started—or intend to start—their own business, Gen Z [ more… ]