windows

A complete user acquisition & engagement platform With so many apps getting published to the Windows Store daily, it can be a challenge to attract and acquire new customers. Successful developers use various channels to spread the word about their apps, such as Facebook, Twitter, popular blogs or Windows Dev Center’s own “Promote your app” feature. We’ve grown this solution over the past two and a half years, evolving it into a complete platform with machine-learning algorithms to maximize user acquisition and engagement campaign ROI. Major milestones during the user acquisition & engagement platform journey Our platform now lets you use objective-driven ad campaigns, where you can choose to acquire more customers or re-engage with your existing customers. With the recent launch of Universal campaigns, your app can get in front of customers interacting with Microsoft premium surfaces such as [ more… ]

Announcing Windows 10 Insider Preview Build 15025 for Mobile Hello Windows Insiders! Today we are releasing Windows 10 Insider Preview Build 15025 for Mobile to Windows Insiders in the Fast ring. What’s new in Build 15025 for Mobile Microsoft Edge can now read aloud: Microsoft Edge will now read aloud* your e-books just like on PC! Just press the “read aloud” button at the top-right corner after opening one of your e-books and listen to Microsoft Edge read you the book with focus on the line and the word being read along. This feature is also extended to all non-store EPUB files opened using Microsoft Edge. *Supported languages: ar-EG, ca-ES, da-DK, de-DE, en-AU, en-CA, en-GB, en-IN, en-US, es-ES, es-MX, fi-FI, fr-CA, fr-FR, it-IT, ja-JP, nb-NO, nl-BE, nl-NL, pt-BR, pt-PT, sv-SE, tr-TR, zh-CN. Microsoft Edge and emoji: Microsoft Edge will now display [ more… ]

This Week on Windows: The Big Game Collection, tips for OneDrive and more This Week on Windows, we’re talking about new movies, music, apps and The Big Game Collection in the Windows Store. Head over here for tips on staying in sync with OneDrive and on-the-go gaming with the Xbox app! Here’s what’s new in the Windows Store this week: PGA TOUR® As winter takes hold, enjoy the warm weather and green fairways of professional golf. The newly redesigned PGA TOUR (Free) app, exclusive to Windows 10, is touch-enabled, with fluid interface, 3D shot trails and hold visualizations, and a beautiful interactive presentation of player scores, stats and performance. The Big Game Collection This Sunday isn’t just any Sunday – for pro football fans, it’s the most wonderful day of the year. But before you hunker down for the face-off, be [ more… ]

Adding UWP features to your existing PC software With last summer’s release of the Windows 10 Anniversary Update and the announcement of the Windows Store supporting apps built with the Desktop Bridge technology, we want to share more details and sample code on how to further enhance and extend your PC software on Windows 10. In addition to Windows Store distribution and modern deployment technology, the Desktop Bridge enables you to use exciting Universal Windows Platform (UWP) features and capabilities that were previously unavailable to existing PC software. In this blog post, we will share four examples of adding such features, with full source code available on GitHub. The corresponding apps are also available in the Windows Store, so you can start exploring them on Windows 10 PCs without a development environment. We have picked a different desktop application technology [ more… ]

Announcing Windows 10 Insider Preview Build 15025 for PC Hello Windows Insiders! Today we are excited to be releasing Windows 10 Insider Preview Build 15025 for PC to Windows Insiders in the Fast ring as the primary build for the second Creator’s Update Bug Bash which starts on Friday. Please look for a detailed bug bash blog post on Friday morning PST. We have discovered a bug that impacts our ability to release this build to PCs running 32-bit (x86) versions of Windows 10 Insider Preview builds. Because the majority of Insiders in the Fast ring have PCs running 64-bit (x64) – we decided to go ahead and release this build with 32-bit PCs blocked until our next flight. We plan to release ISOs for this build by the end of the week and Insiders on 32-bit PCs will be [ more… ]