windows

Reengage your customers with UWP ad campaigns and push notifications We’re pleased to announce that all developers can now use new features in Windows Dev Center to engage with customers of their UWP apps.  Developers can build segments of their customers and use them to create custom retargeting and reengagement ad campaigns for their UWP apps or send push notifications. Until recently, these powerful monetization and engagement capabilities were only available to Windows Dev Center Insiders. What are retargeting and reengagement ad campaigns? A retargeting ad campaign is type of advertising campaign that helps you reach a specific group of your customers who have taken a certain action with your UWP app. For example, if some portion of your customers have spent more than $10 on add-ons, you could retarget that specific group of customers with a custom ad campaign [ more… ]

The next generation of makers: UW Formula Motorsports Team In celebration of Computer Science week, we wanted to highlight a group of student engineers using Surface and their engineering chops to build a Formula 1 style race car. Check out the video below to hear about the challenges they face and the competitive advantage Surface Book and Surface Pen bring to the team. Make sure to check out more amazing things being done on Surface over at Created on Surface and please give us a shout on Twitter via @Surface with your #CreatedOnSurface activities! Source: The next generation of makers: UW Formula Motorsports Team

ICYMI – Animations, C++/WinRT, Surface Dial and Symlinks Did you miss us over the long weekend? We missed you, too. Here’s what you might’ve missed this past week! Symlinks Symlinks haven’t always been easy to access or create for Windows developers. Starting with Windows 10 Insider Preview Build 14972, devs can create symlinks without needing to elevate the console as administrator. Essentially, this is just one of many steps towards making the Windows platform more efficient and easier for developers. The next Insider Preview Build will allow devs to create symlinks without elevating the console to admin. https://t.co/uEER8hI82P — Windows Developer (@windowsdev) December 2, 2016 C++/WinRT C++/WinRT allows developers to both author and consume Windows Runtime APIs using any standards-compliant C++ compiler.  C++/WinRT is designed to provide C++ developers with first-class access to the modern Windows API. Check it out [ more… ]