Developers, meet Microsoft Store Ads
Developers, meet Microsoft Store Ads Reach the right customers at the right time with your games and apps Content is at the heart of the Windows PC experience. Consumers typically visit the Microsoft Store to learn more about a wide variety of PC apps or games, from productivity apps that accelerate work to creativity apps that empower innovation, games that incentivize connection, and more. Because most consumers live a multi-screen life—moving from smartphones to PCs and back again—the lines between “mobile” and “desktop” have blurred. In turn, the behaviors consumers are accustomed to on mobile are transferable to the way people expect apps on PCs to look, feel, and function. Developers know that apps are central to how we work, play, and connect. And the great news is PC apps are having their moment. From the pandemic accelerating PC use [ more… ]