National Small Business Week: 8 Windows 10 PCs great for small businesses

2017-05-05 KENNETH 0

National Small Business Week: 8 Windows 10 PCs great for small businesses This week we recognize National Small Business Week; something that is near and dear to my heart. As someone who worked in a small business myself, I firmly believe that small businesses are the backbone of our global economy and key innovation drivers in the tech industry and beyond. In today’s mobile-first, cloud-first world Microsoft is committed to providing devices and services that help these businesses expand their reach to better serve customers from all over the world. The needs of small business customers are always top-of-mind for Microsoft as we work with our device partners to bring innovative new Windows 10 PCs to market. We talk extensively with small business owners about what they are looking for when purchasing new PCs, and although there are a diverse [ more… ]

Introducing Surface Laptop, powered by Windows 10 S

2017-05-03 KENNETH 0

Introducing Surface Laptop, powered by Windows 10 S Earlier today, we shared our vision for empowering today’s students and teachers to create the world of tomorrow. This is a vision that resonates deeply with us on the Surface team because it taps directly into why we created Surface – to empower people to bring their ideas to life. To bring hardware and software together to transform the way people learn and create. This is what Surface has always been about. We built Surface Laptop to do two things: refresh the classic laptop form factor that our customers, especially college students, have been asking for; and make a Surface that works seamlessly to showcase the best of Windows 10 S. The result is the most personal and balanced Surface we’ve ever made. This Surface perfectly blends fabric and function, power and [ more… ]

Microsoft Education: Empowering students and teachers of today to create the world of tomorrow

2017-05-03 KENNETH 0

Microsoft Education: Empowering students and teachers of today to create the world of tomorrow We believe technology can inspire creativity in today’s classrooms, where the makers of tomorrow reside. This next generation of creators embrace technology as their first language; learn by collaborating and communicating with anyone in the world; and create with touch, command with voice, and conceptualize in 3D. Preparing each of these creators for the jobs of tomorrow is one of our biggest societal challenges and greatest opportunities. Today, only 3% of college degrees in the US are in computer science and 65% of today’s students will have jobs that do not yet exist. At Microsoft, our mission is to empower every person and organization on the planet to achieve more. As part of that mission, we believe technology can be used as a tool to empower students [ more… ]

No Image

Make App Promotions Work: Acquire & Re-engage the Right Set of Users

2017-05-02 KENNETH 0

Make App Promotions Work: Acquire & Re-engage the Right Set of Users Click! Click! Click! and you are done. Yes, acquiring new users and re-engaging with existing users of your app is as simple as that in the tried and tested ‘promote your app’ feature in the Windows Dev Center. If you are not familiar with these capabilities, learn more about them here. This blog is about making promotions work for you so that the ad campaigns that you create can acquire the right set of users at the lowest cost. DO’s Do choose auto-targeting unless you are 100% sure of your game/app audience profile. Choosing manual targeting without knowing the right audience profile may end up giving bad ROI for the campaign. For e.g. most card/casino based games work well with age group 50+ while racing games work with [ more… ]

Kayas College chooses Surface to transform distance learning

2017-05-02 KENNETH 0

Kayas College chooses Surface to transform distance learning On his first day as Director of Kayas Cultural College, Kyle Trumpour walked in met his entire student body, of 13 students. Eight hours north of Edmonton, Kayas College, is a First Nation college located in the remote area of Little Red River Cree Nation in northern Alberta. A difficult socioeconomic climate, combined with a large geographic expanse and harsh weather, had made it challenging for people living there to access education. Furthermore, the dated method of communicating and teaching between the college’s three campuses was extremely difficult and inefficient for the students and the teachers. Each of them lacked the face-to-face interactions that are fundamental to a teacher/student relationship. Trumpour knew if the school was to thrive, and if lives were going to be changed, that he had to change the [ more… ]